The Danish brand Gubi sways between chasing and breathing new life into forgotten iconic designs of the past, and creating thought-provoking design icons of tomorrow.
GamFratesi vill skapa möbler vars uttryck visar på processen och tekniken som lett fram till den färdiga produkten samt speglar designstudions ständiga utforskande av gränsen mellan harmoni och oordning.
Gubi sees itself as a treasure hunter and explorer, reviving and revamping forgotten design gems of the past on one hand, and creating thought-provoking design icons of tomorrow on the other.
Gubi explores designs from as early as 1930 all the way to the 70s. Each decade has had its own treasures to discover that have contributed to the design of some of Gubi’s most iconic ranges, including the Bestlite lamp range, the Semi lamp and the Grasshopper lamps.
The Danish brand was founded in 1967 by Gubi and Lisbeth Olsen and is today run by the sons Jacob and Sebastian. The Gubi assortment includes lamps, mirrors and other interior, together creating an eclectic and exciting blend of products that blur the lines between old and new.
The products are characterized by their simple shapes, thought-provoking designs, unexpected material choices and innovative production techniques. Gubi is a respected brand in the design world, known to create quality pieces in collaboration with architects and designers world-wide.