&TraditionCrafts meets art. Function meets form. Material meets potential. Inspired by these three notions, the Danish brand &Tradition produces modern home design.
Bold colours, organic shapes and unexpected materials. Verner Panton was not afraid to stand out from the crowd. On the contrary - he loved to provoke.Read more about Verner Panton
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About &Tradition&Tradition produces innovative, modern home design that is strongly inspired by the Nordic design traditions. Through experimenting with new shapes, techniques and innovative materials, &Tradition transforms and revives classic Nordic design heritage into something new and exciting. They love to challenge the conventional way of manufacturing, but simultaneously appreciate the beauty of traditional craftsmanship. &Tradition quite simply believes in beauty and design that lasts.
&Tradition has worked with some of the biggest name in design, including Arne Jacobsen and Verner Panton but regularly opens its doors to new and upcoming designers. They know that the biggest names of today were the ones challenging the norm in their beginning days.
Today &Tradition has an extensive portfolio of contemporary design classics, including the Verner Panton’s FlowerPot and Jørn Utzon’s classic JU1 lamp, complemented by more recent designs such as the Milk lamp and the Mega Bulb pendant.