Moomin Arabia x Red Cross Moomin mug ABC Snufkin from Finnish Moomin Arabia is a special collection developed in collaboration with the Red Cross. The collection, part of the ABC collection, is an initiative to highlight humanity and the importance of being kind to each other. It is adorned with illustrations that Tove Jansson drew in favour of the Red Cross in 1963, depicting, among other things, blooming red plants, Little My with a broom, Moomintroll on a ladder, and Snufkin sitting by a fire with friends.
As part of the launch of the collection, Moomin by Moomin Arabia and the Red Cross encourage everyone to take part in Mooments of Kindness – small, friendly gestures that can make a big difference. For example, it can be carrying someone's heavy bag, writing kind words to someone who needs them, sending a postcard, or buying a flower for someone you care about. Or why not support the work of the Red Cross by contributing to the campaign, as Moomin Arabia donates SEK 10 for each product sold from the collection.
Moomin mugs from Moomin Arabia are made of durable vitrified porcelain and are popular collector’s items that are just as suitable for coffee with friends as for breakfast with the family. Feel free to combine with more parts from the Moomin Arabia x Red Cross collection from the same brand for a cohesive table setting.