Moomin Arabia x Red Cross Moomin mug ABC Moomintroll

30 cl

Moomin Arabia x Red Cross Moomin mug ABC Moomintroll from Finnish Moomin Arabia is a special collection developed in collaboration with the Red Cross. The collection, which is part of the ABC collection, is an initiative to highlight humanity and the importance of being kind to each other. It features illustrations that Tove Jansson drew for the benefit of the Red Cross in 1963 and portrays, among other things, blooming red plants, Little My with a broom, Moomintroll on a ladder, and Snufkin sitting by a fire with friends.

As part of the launch of the collection, Moomin by Moomin Arabia and the Red Cross encourage everyone to partake in Mooments of Kindness – small, kind gestures that can make a big difference. This can include carrying someone's heavy bag, writing kind words to someone who needs them, sending a postcard, or buying a flower for someone you care about. Or why not support the Red Cross's work by contributing to the campaign, as Moomin Arabia donates 10 SEK for every product sold from the collection.

Moomin mugs from Moomin Arabia are made of durable vitreous porcelain and are popular collector's items that are as suitable for coffee time with friends as they are for breakfast with the family. Feel free to combine with more parts from the Moomin Arabia x Red Cross collection from the same brand for a cohesive table setting.