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Inspiration & Tips/Inspiration/The colours and design for everyday life - Get to know Hay

The colours and design for everyday life - Get to know Hay

Based on the belief that good design is everyone’s right, HAY arrived on the design scene in 2002 in an explosion of colour. Co-founder and Creative Director of HAY Accessories, Mette Hay gives us an insight into HAY’s world, what is means to be a member of the HAY family and how we can all inject a little more colour into our lives.
Monday 25th April 2022
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The creative directors and co-founders of HAY - Mette and Rolf Hay.

Co-founder and Creative Director duo Mette & Rolf Hay

CREATING A NEW KIND OF DESIGN COMPANY

Established in Denmark in 2002 HAY was looking for new and innovative ways to answer the changing needs of the modern world. Committed to the idea that great design is everyone’s right Co-founders and Creative Directors Mette and Rolf Hay set out to “create contemporary furniture, lighting and accessories for modern living with some of the world’s most talented, curious and courageous designers” states Mette, but there was one crucial difference – the price point must be more accessible than industry standards.

At its heart HAY has always strived to make good design accessible to the widest possible audience and our mission remains unchanged today.

It is this philosophy that sets HAY apart from other design brands, it is an attitude that makes HAY feel particularly inviting and the products, well, they speak for themselves.

The W&S chamber vase in beige from HAY surrounded by the colourful product boxes.
HAY
W&S Chamber vase, light beige
$125
HAY
Flare Stripe candle stick, Pink-white rand
$47
HAY
PC Portable table lamp, Cream white
$139

ADDRESSING THE NEEDS OF MODERN LIFE

HAY’s design philosophy extends to the creation of products for the ever-evolving needs of everyday life. Evolution is often subtle and barely noticeable, but these last few years have brought about many changes in the way we use our living spaces.

When we started HAY 20 years ago, we wanted to bridge the gap between home and work in the sense that we wanted to create products that would work in both environments. This was part of what HAY has been from the beginning, and with people working from home more than ever, it is even more relevant today” says Mette.

This sentiment becomes crystal clear when we take a deeper look at HAY’s assortment. The products are eclectic and varied, from the bright coloured crates for storing your important documents to the French press for your morning coffee. From sofas to waste-paper bins, there are no products that are off limit to the re-imagination of the HAY designers.

The Pirouette glass cup and saucer from HAY, the perfect design cup for your morning coffee.
$12
Here you see the portable PC table lamp and the crinkle throw in grey from HAY, perfect for a chilly evening on the patio.
$139
The Martin table lamp adds a retro atmosphere to any coffee table with the Pirouette cup and saucer.
$275

THE PRODUCT THAT STARTED IT ALL

Mette is responsible for overseeing the company’s accessory collection. One of the first accessories that the company produced was the Kaleido Tray in collaboration with the Swedish designer Clara von Zweigbergk she says.

[The Kaleido Tray] was a product that had it all: the HAY DNA. It is colourful, playful, beautiful and useful.

“The tray’s versatility means it can be used as a tray for jewellery, desktop items, or simply a decorative item.” Says Mette. “Today, the Kaleido Tray remains equally as popular as it was when it was released, and we are glad to have recently released it in a series of new colours. We believe a good design stands the test of time and the Kaleido Tray has done just that” She continues. We can see this approach to long standing design across much of HAY’s assortment, the collections feel like a modern homage to the great design eras.

The best selling Kaleido tray from HAY in white and pink with the Tint wine glasses in pink and yellow.
$47
A collection of the Bonbon lampshades in all the shapes and colours from HAY.

Add a playful splash of colour to your home with the range of Bonbon lampshades.

The soft hues of the Dot cushion in beige, yellow, pink and white.
$103.50$115

HAY’S DESIGN PROCESS

HAY boasts a collective of some of the world’s leading designers, drawing inspiration from art, architecture and fashion to create their unique collections.

We don’t have a blueprint for what our design process at HAY looks like, and we like to keep it this way, so our collections can evolve organically, says Mette.

Colour has become emblematic for HAY, but it is certainly not ubiquitous across the whole assortment. “When working on a collection we apply colour carefully – each product is considered its own and given its colour specifically” Mette states.

“In some case things might start with a meeting, sometimes with a brief, and sometimes by a fortunate chance encounter…” she continues. HAY’s philosophy is based on the premise of creating products that their customers are most in need of but are equally original and certainly beautiful. This organic design process allows them the freedom to do just this.

Here you see a number of items in the HAY assortment, the Splash vase, the Pao portable lamp and the Dot and the Outline cushion.
$115
The Turn On table lamp from HAY laying on a marble table.
$219
The Crinkle throw in grey and the Pao portable lamp from HAY in a neutral living room.

HAY isn’t always about bright colours, the please neutral shades of the Crinkle throw, Outline cushion and the Pao Portable table lamp create a calming scene.

THE COLOURS OF HAY

The HAY assortment is a kaleidoscope of colour, playful shapes and differing textures. There is a tactile element to HAY’s designs, the products are inviting, encouraging the admirer to pick them up, turn them over and experience every aspect. There is a certain openness about placing items in your home that beg to be picked up and played with but what does a welcome home mean to HAY?

“So many factors contribute to what makes a welcoming home, but what is key is personality. Naturally, colour in a home is very important to me. I think when you can see how people have gathered and added a variety of objects and furniture in their space over time, this is what makes a house a home.” Says Mette.

So, colour can make a house feel more welcoming but typically, Scandinavian interior design does not scream colour. Times are changing however, and this spring has been all about pastels for example. HAY is certainly one of the most colourful and playful Scandinavian design brands out there. Mette has some advice for us when it comes to injecting a little more colour into our lives:

I’d always say: Simply choose what you like. Personality is what adds colour.
Here you see a collection of HAY products: The Tint drinking glasses in pink, the twist glass straw, the Glass Jug S and the yellow W&S soft candle holder all gathered on a yellow tray.

Complimenting pastel shades and perfectly playful shapes are synonymous with HAY.

Here you see the Italian style ice cream cups from HAY along with the Tint glasses in yellow and the Pirouette cup & saucer.

Products for everyday – HAY reimagines everyday items like the Kaleido tray or the Italian Ice Cup dessert bowl for a welcoming retro impression.

Pouring water from the Jug S with the Contour napkins and the Tint drinking glasses from HAY.

From the twisting colours of their glass spoons to contrasting edges of their Contour napkins HAY loves to play with colour.

Brighten your living room with a beautiful bunch of flowers in a the lively Juice vase in yellow from HAY.
$235

HAY’s approach to design is unique. From the carefully curated colour scale to the everyday items that inspire them. Their design philosophy can be felt through the entire assortment but what is apparent above all else is the passion and connection they have with the objects they design. It is this passion for design and innovation that is the key to HAY’s world.

The Arcs vase and the flare candle holders from HAY on a marble coffee table.
$175
The PC portable table lamp in blue adds colour to the coffee table.
$139

Text: Rebecca Sparling

Photography: Angeliqa Daldorph, HAY

Styling: Linnéa Axelson & Angeliqa Daldorph

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