A new collection from Iittala - Play opens up for creativity

PLAY - IITTALA'S NEW COLLECTION FOR COLOUR & PLAYFULNESS IN EVERYDAY LIFE

In the wake of a new brand profile and inspired by Alvar Aalto's famous quote "Don't forget to play", Iittala releases a new collection that captures just that.

The interior details and objects from PLAY are multifunctional, they are made to be shared and loved - Janni Vepsäläinen.

The Play collection is designed for the changing time meal time landscape. The high edges of the porcelain, the rounded mugs - are created to allow for a more flexible everyday life where meals may be on the go or from the sofa while chatting with a friend.

At the heart of Iittala is this avant-garde and almost rebellious design ethos. The most unique design classics were born out of experimentation and exploration - Janni Vepsäläinen

ANOTHER STEP TOWARDS A NEW IITTALA 

Play offers a collection that brings colour and playfulness to everyday moments. The energising pastel tones were inspired by Janni Vepsäläinen's trip to the south of France where she visited the Chapelle du Rosaire in Vence. The chapel, designed by Henri Matisse in the early 1950s, revealed details and thought-provoking elements that inspired Janni's creative vision.

While the tableware is made from high-quality vitro porcelain with hand-painted details, the glass vases and bowls have been mouth-blown at the Iittala glassworks in Finland and designed by Finnish designer Anne Hirvonen. With Play, Iittala takes another step towards a new identity that embraces creativity, playfulness and a new era.