Ferm Living's success story - the art of creating a comfortable home

Creating a space that feels comfortably you

From the very beginning, Ferm Living has created products rooted in a clear philosophy: to help you shape a space where you can feel comfortably yourself. Each piece is designed with purpose and brings both function and feeling into the home. This balance defines the brand’s distinct identity and is the key to their lasting success.

At its core, Ferm Living is guided by a set of values it proudly stands behind. The brand continues to create inspiring, high-quality designs using honest materials, while taking responsibility for its impact, from fostering long-term partnerships with manufacturers to nurturing a transparent company culture and advancing its commitment to ethical, sustainable practices.

The most important thing is that Ferm Living reflects a set of values that we can be proud of. We will continue to put out inspiring, quality designs in honest materials. We will also continue to take care of what we see as our responsibility by investing in long-term partnerships with our manufacturers, promoting a balanced and transparent company culture, and advancing our commitment to ethical and sustainable practices that are kind to our planet.

"Our purpose with every collection is to bring to life interior objects and furniture that inspire you to create a home where life can be lived. While function and aesthetics are undeniably important to us, we work seriously and responsibly with design and are dedicated to creating not only beautiful objects for the home, but also an emotional connection to the spaces we live in." - Ferm Living.

Welcome home to Ferm Living

At Ferm Living, the greatest source of inspiration is the feeling of being at home. In Copenhagen, you can step into that feeling at the brand’s showroom. This is a space that reflects their world, where thoughtfully designed, high-quality pieces are brought to life.

We believe that a home should embrace all facets and contrasts of life, and our purpose with every collection is to bring to life interior objects and furniture that inspire you to create space where life can be lived, and where you can feel comfortably you. This is always the belief that we return to when seeking inspiration for new designs.

Ferm Living's design process - from idea to finished product

At Ferm Living, the design process is central to everything they create, guided by the ambition to craft pieces you’ll want to live with and love for years to come. Each collection is shaped through a collaborative approach, where shared responsibility and open dialogue define both the process and the outcome.

We ask each other meaningful questions as a response to what is going on in the world, and having important discussions along the way. For example, we talk about balance and stillness. What does stillness look like? How do we capture that feeling in a collection? What will balance look and feel like in the future?

“The starting point or inspiration doesn’t stem from a fixed brief. Instead, it’s part of an ongoing dialogue within our in-house design team. While each designer brings their own expertise, the process is never divided into individual ownership — which is why you won’t find a single designer’s name attached to a Ferm Living piece.” - Ferm Living.

The journey from idea to finished product is an unpredictable process where each unique product has its own life and development time. Our design team is not afraid to work from their sense of intuition, which we believe is a concrete thing made up of an accumulation of individual tastes, memories, beliefs and experiences. When we start the process of developing a new design, we merge that intuitive feeling with function, aesthetics and craftmanship.

When we find that an idea is fully developed, it is put to the test by our product development team. We receive samples from our suppliers and the process of getting the design ‘just right’ goes from there.

Some designs have what we refer to as a ‘long birth’, which allows each product to be as deliberate as possible. Is something missing? If the answer is yes, the product isn’t ready, and it doesn’t make it into the product family. We might save it or adapt it for a later collection. It’s a journey, but the products are better for it." - Ferm Living.

Creating spaces to live more sustainably

Ferm Living has a holistic approach to sustainability and implements responsible thinking throughout all areas of their business.

In the design phase, where the first important choices for a product are made, we employ a range of Responsibility Criteria for new products and take a ‘cradle-to-grave’ approach to consider the entire life cycle of our products, working to ensure that as many of our products as possible are made from responsible materials.

"In 2020, 21% of our collection bore our RESPONSIBLE tag, meaning that the product either has one of the following certifications: GOTS, Organic Blended or FSC™, or is produced in responsible, recycled materials, such as recycled glass, recycled aluminium, recycled paper pulp or PET-yarn made from post-consumer plastic bottles. In 2021, the number of RESPONSIBLE products increased to 28%. Our goal for 2022 is that 32% of all our products will have a RESPONSIBLE tag" - Ferm Living.

At Ferm Living we believe that a home is much more than a physical place filled with physical objects. It is an emotional anchor in a world of contrasts. Your home is the place where you can always be your authentic self, a space with room for all facets of life – the good, the bad, calm and chaos.

Ferm Living consistently demonstrates its success in interior design, creating distinctive products that are cherished in homes around the world — spaces where comfort and style go hand in hand.

Photography: Ferm Living, Angeliqa Daldorph Styling: Ferm Living, Linnéa Axelson