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Søren Ravn Christensen worked many years decorating and developing concepts for nightclubs, restaurants and malls. Whilst working in this field, he discovered that there was a lack of choice of Nordic designer lamps in the lower price range. Together with William Ravn, he took the matter in his own hands and founded Vita - with a vision to give people the opportunity to buy luxury designer lamps at a good price.
Vita became a big success and today Søren Ravn Christensen is working as Chief Creative Developer at the company. He is behind all creative ideas and concepts at the company and also designs lamps. Søren Ravn Christensen among other things, is also behind big sellers like the Eos spring lamp and the Smart Tripod. He is inspired by shapes in nature but also by solving people's challenges and problems in everyday life.