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Massproductions furniture is designed to last but also from an aesthetic perspective. Many of their products are made from one type of material, and when multiple materials are used, they are easy to separate for recycling. Whenever possible, recycled materials are used, and the company consistently utilizes environmentally friendly adhesives and paints. Even when design challenges are demanding and difficult, the results are often simple. Massproductions believes that unnecessary details are not needed, arguing that beauty comes naturally when creating smart and useful furniture. Massproductions offers chairs, tables, and sofas from series such as Crown, Dandy, and Albert.
The international brand Massproductions was founded in 2009 by two designers, British Chris Martin and Swedish Magnus Elebäck. Chris Martin's main area is as a design specialist, while Magnus Elebäck is the brain behind the company's innovative strategy. A significant part of the strategy is that Massproductions designs products internally, collaborates with carefully selected manufacturing facilities, and sells to a global market.
To fully realize its vision, Massproductions controls production, sales, and marketing. This groundbreaking concept has proven very successful, and the company has several award-winning pieces of furniture, such as the Rose Chair and Crown Easy Chair. Massproductions also has a permanent collection at Sweden's National Museum.
The name Massproductions is based on sustainable, efficient, and quality industrial production. Massproductions takes a holistic view of the manufacturing process and pays great attention to the environment in the choice of tools and materials. The company is built on modern and functional finesse, resulting in furniture with multifunctionality and smart solutions.