Pira is a Swedish design brand founded in 2023 that preserves and reinterprets classic Scandinavian furniture design. The brand is best known for the Pira G2 shelving system, a modern interpretation of Olle Pira’s iconic 1950s design. Through collaborations with award-winning designers such as Anna von Schewen and Björn Dahlström, Pira creates furniture defined by timeless form, high functionality and flexible use.