Håll Sverige Rent Moomin mug - pink
The exclusive Håll Sverige Rent Moomin mug from Arabia is produced in collaboration with the Swedish non-profit organization Håll Sverige Rent that is working towards a better environment. The mug has a unique Moomin motif, which was illustrated by Tove Jansson and her brother Lars Jansson during the 70's for the campaign "Rädda Östersjön" (Save the Baltic Sea). The purpose of the 2015 campaign is to increase children's awareness of the environment and littering in a fun and playful way. To support the project, Arabia donates 15 SEK to HSR for every Moomin mug sold. The mug is sold in limited edition and can only be purchased by Swedish resellers.