The Håll Sverige Rent Moomin mug 6-pack is a mug with a very important message. The mug is produced in collaboration with the Swedish organization Håll Sverige Rent and has a unique motif that was illustrated by Tove Jansson and her brother Lars Jansson in the 70's. Håll Sverige Rent is a non-profit organization that is working towards a better environment and the illustrations were originally created for the campaign "Rädda Östersjön" (Save the Baltic Sea). The purpose of the 2015 campaign is to increase children's awareness of the environment and littering in a fun and playful way. For every Moomin mug sold, Arabia donates 15 SEK to HSR. The exclusive Moomin mug is sold in limited edition and can only be purchased by Swedish resellers.