The Håll Sverige Rent Moomin mug from Arabia is produced in collaboration with the Swedish environmental organization Håll Sverige Rent. The author of the Moomintrolls, Tove Jansson loved the nature and the sea and many of her stories reflects the Baltic Sea archipelagos. The motif was illustrated by Tove Jansson and her brother Lars Jansson in the 70's for the campaign "Rädda Östersjön" (Save the Baltic Sea). The purpose of the 2015 campaign is to increase children's awareness of the environment and littering in a fun and playful way. To support the project, Arabia donates 15 SEK to the non-profit organization Håll Sverige Rent for every Moomin mug sold. The exclusive Moomin mug is sold in limited edition and can only be purchased by Swedish resellers.